I'm A DesignER DRIVEN BY PROBLEM-SOLVING and CREATIVITY.
I invest in the power of design to achieve business goals.
With over two decades in communication and user experience, I've navigated through businesses of all sizes. I've been on the agency side for 18 years (Agência Click and F.biz), and 4 years on the client side (Wildlife Studios).
My career has been filled by a constant discovery journey through the potential of design. I've experienced various hats - from UX/UI Manager & XP Designer, driven towards digital innovation to reach business goals through design methodologies and processes, to creative supervisor & art director - fostering insightful narratives and visual campaigns. Moreover, as a brand design lead, I've steered the development of institutional brand graphic initiatives, shaping identities that resonate.
This journey has not only equipped me with a broad technical vision but also instilled a deep understanding of the relationship between communication, experience, and business operations.
…HAS ALWAYS BEEN A PATH TO SOLVE PROBLEMS. Aesthetics, SIMPLICITY, clarity, consistency, and creativity ARE TOOLS TO GET ME CLOSER TO ANY GOALS.
Design, for me…
Yet, I don't believe in silver bullets but in continuous and consistent improvements from a good set of resources, data, and the will to try new things.
XP DESIGN IS ANCHORED IN CREATIVE & ACTIONABLE IDEAS CONNECTED TO DATA, SO THE IMPACT CAN BE MEASURABLE AND THE StRATEGY IS LED TO GROWTH.
Another benefit