Free the Creators

A project to foster creativity and engage wilders in the company's mission, creating brand lovers who become promoters of the games and therefore the brand.

BOXES FROM each main game

The LEGO project was part of the Mission campaign, idealized to experience the company's main games and foster engagement and retention. As a bonus, generated spontaneous media, spreading externally to new candidates. Linking the experience to the mission completes the cycle in a way that everyone absorbs the message, has fun, and feels connected emotionally to the brand.

EXPERIENCING THE PRODUCTS

Internal feedback for the games is part of the success formula of the studio’s program, so encouraging to play our games is the first step to achieving valuable input no matter the department. The project increased the engagement in our games and created a wave of collecting never seen before in the company.