A SIMPLER AND CUSTOMIZED EXPERIENCE.

We started by detecting business and local shopping problems through observation and interviews with customers and attendants, so we could develop solutions that would drive a simpler and more customized experience for each customer's profile.

EVERYWHERE PHARMACY

Convenience & Customized experience

Closer to in-store experience

LOCAL PAINPOINTS

Inconsistent clarity about best offer

Lack of in-store products

Inconsistent 24h service

Poor data recording

Need for attendance

DIGITAL PAINPOINTS

Generation / usability barrier

Lack of specific offers (healthcare / profile)

Perceived delay in delivery

Poor / generic experience

Knowledge about digital channels

Meu Viva Saúde App sets personal data to deliver a custom experience that highlights specific products, generates offers, and accumulates points for exclusive benefits.
A clearer price experience (related to the customer healthcare system) will result in less friction and a smoother buying journey.